COOKIE POLICY
Last updated: 17.03.2026.
1. INTRODUCTION
This Cookie Policy (also “Policy”) explains how Balcia Insurance SE, registration number: 40003159840, registered address: Krišjāņa Valdemāra iela 63, Riga, LV-1010, Latvia (also the “Company”, “Balcia”, or “we”), uses cookies and similar technologies on our website and mobile application (together, the “Online Application” or “Application”).
We encourage you to read this Policy carefully to understand what cookies and similar technologies are, why they are used, and how you can manage them.
If you continue using the Online Application, we may assume that you have read, understood, and agree to the provisions described in this Cookie Policy.
If you have any questions or need further clarification, please feel free to contact us at: dpo.contact@balcia.com.
2. WHAT ARE COOKIES?
Cookies are small text files that are stored on your device (for example, a computer, smartphone, tablet, or other device capable of storing information) when you access a website or mobile application.
Cookies perform a number of important functions. For example, they may:
- remember a user and their previous interactions with a website or application;
- retain information entered into online forms;
- keep track of items placed in an online shopping cart;
- identify users when they log into secure online services;
- support the security and proper functioning of online services;
- help webpages load more efficiently; or
- enable the display of content or advertisements tailored to a user’s interests.
In addition to traditional browser cookies, there are other tracking technologies that operate in a technically different manner but serve similar purposes. These may include, for example:
- local storage objects (LSOs), sometimes referred to as “flash cookies”;
- software development kits (SDKs) used within mobile applications;
- pixel tags or pixel trackers (including pixel GIFs);
- social media plug-ins (such as “like” or sharing buttons); and
- device fingerprinting technologies.
For ease of reference, this Cookie Policy uses the term “cookies” to refer collectively to cookies and similar technologies, unless stated otherwise.
3. TYPES OF COOKIES
Cookies can be classified in different ways (for example, depending on their purpose; who sets them; and how long they remain on your device). Understanding the different types of cookies helps you better understand how cookies function and how you can manage your preferences. The following subsections describe the most common categories in more detail.
(a) Based on Purpose
One of the most common classifications of cookies is based on their purpose. This classification is important because it determines whether your consent is required. . In this context, cookies are generally divided into the following categories:
1) Strictly Necessary Cookies
Strictly necessary cookies are essential for the operation of the Online Application or for providing a service that you have explicitly requested. These cookies enable core functions such as keeping a user logged in during a session, remembering cookie consent choices, ensuring secure data transmission, and remembering items in a shopping cart. Because these cookies are necessary for the proper functioning of the Online Application, they do not require your consent.
2) Optional Cookies
Optional cookies are not essential for the basic functioning of the Online Application. They are used only if you provide your consent. Optional cookies typically include:
- Preference (Functional) Cookies
These cookies allow the Online Application to remember choices you make (such as language or regional settings) and provide enhanced, more personalised features. - Statistics (Analytics) Cookies
These cookies help us understand how users interact with the Online Application by collecting information about usage patterns, such as pages visited or features used. This information helps us improve performance, functionality, and user experience. - Marketing Cookies
These cookies may be used to track users across websites or applications in order to display content or advertisements that may be relevant to their interests.
(b) Based on Origin
- First-Party Cookies
These cookies are set directly by the Online Application you are visiting. In our case, first-party cookies are set by us. - Third-Party Cookies
These cookies are set by external service providers whose tools or services are integrated into the Online Application.
(c) Based on Duration
Cookies may also be classified according to how long they are stored on your device:- Session Cookies
Session cookies are temporary and are deleted when you close your browser or end your application session. - Persistent Cookies
Persistent cookies remain on your device for a defined period or until you manually delete them.
4. HOW WE USE COOKIES
We use both strictly necessary cookies and optional cookies. A detailed list of the cookies used, including their purpose and retention period, is provided in the table below.
5. MANAGING YOUR COOKIE PREFERENCES
As described above, strictly necessary cookies do not require your consent. However, optional cookies are used only if you have provided your consent. You can manage your cookie preferences in the following ways:
- (a) Managing preferences using the consent management tool
We provide you with direct control over optional cookies used in the Online Application through a consent management tool. This tool allows you to choose whether to accept optional cookies and to select specific sub-categories. By accepting a sub-category, you consent to the use of all cookies that fall within that category. The consent management tool is accessible through the banner displayed when you first visit the Online Application. Your initial choices will be saved; however, you may review and modify your preferences at any time. The tool can be accessed via this link – Consent Management. - (b) Managing preferences using your browser settings
You may also manage cookies stored on your device directly through your browser settings. This includes deleting cookies that have already been set or blocking certain types of cookies in the future.
While this provides additional control over your privacy, please note that restricting the use of strictly necessary cookies may affect the functionality of the Online Application. For example, certain features or sections of the Online Application may not operate properly without them. - (c) Managing previously set cookies
If you choose to disable or block a category of cookies that you previously accepted, this will prevent new cookies in that category from being stored on your browser. However, it will not automatically remove cookies that have already been placed on your device. To remove existing cookies, you must manually clear your browser data. In such case, you will be asked to set your cookie preferences again during your next visit to the Online Application.
6. COOKIES AND PERSONAL DATA
Information collected through cookies and similar technologies used in the Online Application may, in certain cases, constitute personal data (for example, your IP address, unique device identifiers, or information about your interactions with the Online Application). Where information collected through cookies qualifies as personal data, it is processed in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR). For more information about how we process personal data, please refer to our Privacy policy.
For more information about how we process personal data, please refer to our Privacy Policy.
7. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time. The updated version will always be made available on our Online Application. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
8. FURTHER QUESTIONS
If you have any questions regarding this Cookie Policy or our use of cookies and similar technologies, please contact us at the email address provided above.
List of Cookies Used on the Online Application
This table covers cookies that may be used across Balcia Online Application (including balcia.com, balcia.lv, balcia.lt, balcia.ee and balcia.pl). The exact cookies used may vary depending on the country-specific domain, language version and integrations active at the relevant time.
| Cookie Name | Category | Description / Purpose | Provider | Maximum storage duration |
|---|---|---|---|---|
| __cf_bm | Strictly Necessary | Distinguishes between humans and bots to protect the website. | voiceflow.com | 1 day |
| CookieConsent | Strictly Necessary | Stores user cookie consent preferences. | balcia websites | 1 year |
| PHPSESSID | Strictly Necessary | Preserves user session state. | balcia websites | Session |
| rc::a | Strictly Necessary | Used by Google reCAPTCHA to distinguish humans from bots. | gstatic.com | Persistent |
| rc::c | Strictly Necessary | Used by Google reCAPTCHA to distinguish humans from bots. | gstatic.com | Session |
| test_cookie | Strictly Necessary | Checks if the browser supports cookies. | doubleclick.net | 1 day |
| _ga | Optional (Statistics / Analytics) | Registers a unique ID for statistical data. | Google Analytics | 2 years |
| _ga_# | Optional (Statistics / Analytics) | Tracks visits and timestamps. | Google Analytics | 2 years |
| _tt_enable_cookie | Optional (Statistics / Analytics) | Tracks TikTok embedded services usage. | TikTok | 1 year |
| _fbp | Optional (Marketing) | Used by Meta for advertising. | Meta | 3 months |
| _gcl_au | Optional (Marketing) | Used by Google Ads for conversion tracking. | 3 months | |
| _gcl_ls | Optional (Marketing) | Tracks conversions between users and ads. | googletagmanager.com | Persistent |
| _ttp | Optional (Marketing) | Tracks TikTok advertising performance. | TikTok | 1 year |
| _uetsid | Optional (Marketing) | Tracks visitor behaviour for advertising. | Microsoft Bing | 1 day |
| _uetsid | Optional (Marketing) | Tracks users across websites. | bing.com | Persistent |
| _uetsid_exp | Optional (Marketing) | Stores expiry of _uetsid. | bing.com | Persistent |
| _uetvid | Optional (Marketing) | Tracks users across websites. | Microsoft Bing | 1 year |
| _uetvid | Optional (Marketing) | Tracks users across websites. | bing.com | Persistent |
| _uetvid_exp | Optional (Marketing) | Stores expiry of _uetvid. | bing.com | Persistent |
| C | Optional (Marketing) | Checks browser cookie support. | adform.net | 28 days |
| IDE | Optional (Marketing) | Records user actions after ads. | doubleclick.net | 400 days |
| lastExternalReferrer | Optional (Marketing) | Tracks referring URL. | connect.facebook.net | Persistent |
| lastExternalReferrerTime | Optional (Marketing) | Stores referral time. | connect.facebook.net | Persistent |
| MUID | Optional (Marketing) | Microsoft tracking ID. | bing.com | 1 year |
| pagead/1p-conversion/# | Optional (Marketing) | Tracks ad conversion rates. | google.com | Session |
| pagead/1p-user-list/# | Optional (Marketing) | Tracks user interests. | google.com | Session |
| tt_appInfo | Optional (Marketing) | TikTok analytics tracking. | analytics.tiktok.com | Session |
| tt_pixel_session_index | Optional (Marketing) | Tracks TikTok sessions. | analytics.tiktok.com | Session |
| tt_sessionId | Optional (Marketing) | Tracks TikTok sessions. | analytics.tiktok.com | Session |
| ttcsid | Optional (Marketing) | Tracks advertising interactions. | TikTok | 1 year |
| ttcsid_# | Optional (Marketing) | Tracks ad performance. | TikTok | 1 year |
| uid | Optional (Marketing) | User identifier across ad networks. | adform.net | 2 months |
| _cio | Optional (Marketing) | Tracks user interactions. | customer.io | 1 day |
| _cioanonid | Optional (Marketing) | Anonymous visitor identifier. | customer.io | 1 year |
| events/page.gif | Optional (Marketing) | Tracking pixel for analytics. | track-eu.customer.io | Session |